The best laptops for digital marketing are the ones that let you get the most work done in the shortest amount of time while staying in your price range.
At Marketing Solution Toolbox, we’ve spent a lot of time working with different computers that all have different capabilities. We’ve discovered which ones work well and which ones collapse under the slightest bit of pressure.
But before we jump into the list, here’s a list of what you should look for in a digital marketing laptop:
- CPU – The power of your computer’s processor; measured in gigahertz
- RAM – The “random access memory” that your computer uses to perform different tasks; measured in gigabytes
- Storage – The hard drive (or solid state drive) that your computer uses to access different programs installed on your computer; measured in gigabytes or terabytes
- GPU – The graphics processor unit that can take your computer to the next level in terms of speed and capabilities; measured in gigahertz
These are the four main stats to look at when you’re digging into a laptop — especially an expensive one.
With that said, let’s check out the four best laptops for digital marketing!
Laptop #1. ASUS Chromebook
The ASUS Chromebook has become the gold standard of affordable, convenient laptops.
Chromebooks are characterized by a few key factors:
- They only run Google Chrome
- They require an Internet connection at all times
- They have an incredibly low price point
- They kind of look like Macbooks
This Chromebook specifically has 16 gigabytes of RAM, which makes it an excellent multitasker, especially when you have multiple tabs open in a web browser at a time.
That multitasking capability is what makes this laptop such a great fit for marketers. Most digital marketing tools are now natively online, meaning you don’t have to install anything directly onto your laptop’s hard drive.
The Chromebook hardly has any hard drive space at all. It packs all of its power into its RAM and pricing, making it a powerhouse of a machine for its size and cost.
If you want a simple laptop that’ll be able to run multiple marketing tools at the same time, then this is a solid choice for you to start.
However, the Chromebook probably isn’t the best option for individuals who know a little more about marketing and want to get some better results from their computers.
Laptop #2. Acer Aspire E 15
The Acer Aspire E 15 is the first “traditional” laptop on our list because it runs Windows, the go-to operating system for most laptops.
This laptop features a 3.4 gigahertz CPU, which is plenty to handle anything the marketing world can throw at you.
In addition, it 6 gigabytes of dual-channel RAM. This makes it an excellent multitasking machine because it has two “sources” of RAM that it can use to work on different tasks.
So while a single-source RAM machine may slow down after lining up so many different tasks, the Acer Aspire can accomplish more since it splits its RAM into two parts.
On top of that, this laptop comes with 1 terabyte of hard drive storage space. That’s a ton of space that you’ll probably never, ever fill with the standard workload of a digital marketer. The only way you’d hit that is if you produce audio content for podcasts or video content for your website.
Standard text files and installs are simply never going to hit 1 terabyte in size, even put together.
With all of that said and done, this laptop works best for marketers who know what they’re doing and know what they need to do to succeed.
So if you know that you need to do more with video, you can be sure you have a good starting storage space with this 1 terabyte hard drive.
Still, this laptop’s internal capabilities make it a solid investment for any marketer who wants to expand her skillset too.
This is a laptop that not only lets you get your work done — it’ll be there to help you figure out your next career step, too.
Laptop #3. ASUS VivoBook F510UA FHD
The ASUS VivoBook is a high-powered solution to quickly accomplishing just about any marketing task you could ever need.
This laptop comes with a 1.6 gigahertz CPU that can run multiple major programs all at the same time.
More importantly, it comes with 8 gigabytes of RAM that make it a great fit for marketers who constantly switch back and forth between web applications.
Like the last item on our list, the ASUS VivoBook also comes with a 1 terabyte hard drive, which makes it great for video marketing and audio marketing.
But this marketing laptop also comes with 256 gigabytes of solid state drive (SSD) storage. This special kind of internal storage is used for fast access and processing.
In other words, anything installed on your SSD will work much more quickly than anything installed on your standard hard drive.
This is a massive advantage for marketers who run audits or specialized programs to work for their clients. SSDs are a game-changer when it comes to getting more done in less time on one machine.
So if you’re the kind of marketer who’s taking on a bigger client load, this is the choice for you!
Laptop #4. Apple Macbook Pro 13″
Everyone knows the Apple Macbook Pro at this point. The Macbook Pro is a solid marketing laptop that’s expensive, but you know exactly what you’re getting.
Macbooks are great because they give you everything they say on the box. No surprises, no add-ons, no bloatware.
More to the point, modern Macbook Pros now come with 2.9 gigahertz dual-core processors, making them exceptionally powerful compared to previous generations.
The dual-core nature of this processor allows the computer to run different programs on different processors, which gives you a more dedicated approach to just about everything on your computer.
In other words, dual-core processors are faster than single-cores.
Macbooks also come with a “turboboost” option to gun their CPUs up to 3.3 gigahertz for a combined total of 6.6 gigahertz of power in one laptop.
That’s an enormous amount of power, especially in such a small footprint!
In addition, you get 8 gigabytes of RAM. While it’d be nice for this marketing laptop to have more RAM, you can do just fine with 8 gigabytes in a machine.
It won’t be lightning-fast when you’re running lots of applications. But it’ll be good enough to get the job done.
Last, the Apple Macbook Pro comes with a 256 gigabyte SSD for all of its storage. That means everything you install on this Macbook is automatically lightning-fast and ready to go from scratch.
If you want a marketing laptop that’s fast and powerful, the Apple Macbook Pro is well worth the cost.